Code of Conduct — Appointments Addendum

Section A-I

Scope of This Addendum

This addendum supplements the Virely LLC Master Code of Conduct with rules specific to the Dealsby Appointments platform. All provisions of the master policy apply in addition to the platform-specific rules below. In the event of a conflict, the more restrictive provision governs.

Dealsby Appointments is a scheduling software platform that enables businesses to manage appointment booking, confirmations, reminders, and customer communications. Businesses are responsible for the professional management of their scheduling operations and all appointment-related communications sent through the platform.

Section A-II

Scheduling Integrity & Availability

Businesses must maintain accurate and honest scheduling practices at all times:

• Accurate Availability: Businesses must keep their availability calendars up to date. Publishing false or outdated availability that results in consumer confusion, wasted time, or failed bookings is a violation.
• Service Accuracy: All services listed on the booking page must accurately describe the service provided, including duration, pricing, location, and any prerequisites or requirements for the appointment.
• No Phantom Bookings: Businesses must not create fake or placeholder appointments to manipulate calendar appearance, inflate booking metrics, or block availability for non-business purposes.
• Timely Service: Businesses are expected to provide services at the scheduled time. Chronic lateness, frequent no-shows by the business, or systematic overbooking that degrades the consumer experience may be flagged for review.
• Cancellation Transparency: If a business must cancel or reschedule an appointment, the customer must be notified via the platform as early as reasonably possible. Business-initiated cancellation rates exceeding 15% of total bookings in any 30-day period may trigger a compliance review.

Section A-III

Consumer Communication Standards

All appointment-related communications sent through the Dealsby Appointments platform must adhere to the following:

• Appointment Confirmations: Businesses must send appointment confirmations to customers within a reasonable timeframe following a booking. Confirmations must include the date, time, service, location, and any preparation instructions.
• Reminder Frequency: Automated reminders are limited to a maximum of three (3) per appointment: one at booking confirmation, one 24–48 hours prior, and one same-day or 1-hour prior. Additional reminders beyond this constitute excessive messaging.
• No Marketing in Transactional Messages: Appointment confirmations, reminders, and cancellation notifications are transactional in nature. Businesses must not embed promotional offers, upsells, or referral requests within transactional appointment messages unless the customer has explicitly opted in to marketing communications.
• Post-Appointment Communications: Follow-up messages (e.g., review requests, rebooking prompts) must be limited to one (1) per completed appointment and must include an opt-out mechanism.
• Opt-Out Compliance: Customers who opt out of non-essential communications must be removed from messaging within 24 hours. Transactional messages directly related to a confirmed upcoming appointment are exempt from opt-out but must cease once the appointment is completed or cancelled.

Section A-IV

No-Show & Cancellation Policies

Businesses may implement no-show and cancellation policies through the platform, subject to the following standards:

• Upfront Disclosure: Any no-show fees, late cancellation charges, or deposit requirements must be clearly disclosed to the customer before booking confirmation. Hidden fees discovered after booking are prohibited.
• Reasonable Fees: No-show and cancellation fees must be reasonable and proportional to the service cost. Fees exceeding 100% of the service price are prohibited unless explicitly justified (e.g., custom preparation costs).
• Cancellation Window: Businesses must provide customers with a reasonable cancellation window. Policies requiring more than 48 hours advance notice for cancellation without penalty must be clearly and prominently disclosed at the time of booking.
• Dispute Resolution: Businesses must provide a clear process for customers to dispute no-show or cancellation charges. Charge disputes must be acknowledged within 3 business days.

Section A-V

Data & Booking Integrity

Businesses must maintain the integrity of their booking data and platform usage:

• No Artificial Inflation: Businesses must not create fake bookings, use bots, or employ any automated tools to artificially inflate appointment volume or engagement metrics.
• Customer Data Protection: All customer contact information, appointment history, and personal details collected through the platform must be handled in accordance with applicable privacy laws. Businesses must not export customer data for use in unauthorized marketing campaigns or share it with third parties without explicit customer consent.
• Accurate Reporting: Any booking data exported from the platform for use in business operations, marketing, or public reporting must accurately reflect actual platform activity.

Section A-VI

SMS & Email Usage Compliance

Dealsby Appointments includes SMS and email capabilities subject to plan limits:

• Plan Limits: Starter plan includes 1,000 SMS and 5,000 email per month. Growth plan includes 2,000 SMS and 10,000 email per month. Overages are billed per applicable add-on or pay-as-you-go rates.
• Appointment-Related Use: SMS and email credits are intended for appointment-related communications (confirmations, reminders, follow-ups). Using platform messaging for purposes unrelated to scheduling operations is a violation.
• Carrier Compliance: All SMS must comply with carrier guidelines including 10DLC registration and A2P messaging standards. Messaging privileges may be suspended if carrier violations are detected.
• Content Restrictions: Messages must not contain malicious links, phishing content, or redirect to harmful websites.

Section A-VII

Platform-Specific Enforcement

In addition to the enforcement framework in the Master Code of Conduct, the following carry specific consequences on the Dealsby Appointments platform:

• Tier 1 — Warning: First instance of outdated availability causing booking failures; minor reminder frequency overages; incomplete service descriptions resolved within 14 days.
• Tier 2 — Suspension: Repeated embedding of marketing in transactional messages; chronic business no-shows or cancellations exceeding thresholds; undisclosed fees generating consumer complaints; two or more Tier 1 violations within 90 days.
• Tier 3 — Removal: Systematic booking fraud or phantom appointments; use of platform messaging for large-scale spam unrelated to scheduling; customer data misuse or unauthorized third-party sharing; repeated Tier 2 violations.